In the coming months, I will be offering a few different workshops in my new studio in the Mississippi neighborhood. The first will be an intensive 1-day class on marketing your work. A description is below. To register, please go to my website and click on the “Workshops/Events” page. You will be able to register from there, or you can just e-mail me directly at lauren@laurenhenkin.com. Please let me know if you have any questions as well.
MARKETING YOUR WORK
Date: Saturday, April 3
Time: 10:30 a.m. – 4:30 p.m. (includes 1 hour for lunch)
Limit: 10 Students
Cost: $110
Lauren Henkin will demonstrate how to best market yourself and your work. We’ll start with an evaluation of your work and your marketing successes and challenges to date. We’ll cover tools and specific marketing materials you can use to boost your career and sales of individual artworks. Some of the topics covered will include: defining a target audience, creating the optimal marketing piece, writing query letters, entering juried shows, participating in portfolio review events, attending trade shows, designing and creating self-promotion materials such as web sites and general best practices for presenting your work. This workshop is targeted toward photographers who already have bodies of work they wish to present and who are actively marketing their work.
This will be an opportunity to get feedback on materials you may already be using or preparing to create. You’re encouraged to bring in your current marketing and work samples.
Be on the lookout for future workshops/classes!