I will be teaching another marketing workshop this fall in my studio. To register, click here.
Marketing For Fine Art Photographers
Date: Saturday, October 16, 2010
Location: My studio in the Mississippi neighborhood of Portland, OR
Time: 10:00 a.m. – 4:30 p.m. (includes 1 hour for lunch)
Cost: $90
Photographer Lauren Henkin will demonstrate how to best market yourself and your work. We’ll start with an evaluation of your work and your marketing successes and challenges to date. We’ll cover tools and specific marketing materials you can use to boost your career and sales of individual artworks. Some of the topics covered will include: defining a target audience, creating the optimal marketing piece, writing query letters, entering juried shows, participating in portfolio review events, attending trade shows, designing and creating self-promotion materials such as web sites and general best practices for presenting your work. This workshop is targeted toward photographers who already have bodies of work they wish to present and who are actively marketing their work.
This will be an opportunity to get feedback on materials you may already be using or preparing to create. You’re encouraged to bring your current marketing samples.
Student Comments
“I thought the information was presented well…the order of the areas talked about was a good logical progression and I particularly enjoyed all the specific real-world examples you presented all along. Very instructive to see an actuality illustrating a principle as opposed to discussing theory.”
“You packed a huge amount of information into 6 hours and it was a great introduction to the many ways that are available to market one’s work.”
“You really had a huge effect on me in terms of charting my path as an photographic artist, and for that I am deeply grateful.”
If you have any questions, please e-mail lauren@laurenhenkin.com.
