Archive for the ‘Workshops’ Category

I will be teaching another marketing workshop this fall in my studio. To register, click here.

Marketing For Fine Art Photographers
Date: Saturday, October 16, 2010
Location: My studio in the Mississippi neighborhood of Portland, OR
Time: 10:00 a.m. – 4:30 p.m. (includes 1 hour for lunch)
Cost: $90

Photographer Lauren Henkin will demonstrate how to best market yourself and your work. We’ll start with an evaluation of your work and your marketing successes and challenges to date. We’ll cover tools and specific marketing materials you can use to boost your career and sales of individual artworks. Some of the topics covered will include: defining a target audience, creating the optimal marketing piece, writing query letters, entering juried shows, participating in portfolio review events, attending trade shows, designing and creating self-promotion materials such as web sites and general best practices for presenting your work. This workshop is targeted toward photographers who already have bodies of work they wish to present and who are actively marketing their work.

This will be an opportunity to get feedback on materials you may already be using or preparing to create. You’re encouraged to bring your current marketing samples.

Student Comments
“I thought the information was presented well…the order of the areas talked about was a good logical progression and I particularly enjoyed all the specific real-world examples you presented all along. Very instructive to see an actuality illustrating a principle as opposed to discussing theory.”

“You packed a huge amount of information into 6 hours and it was a great introduction to the many ways that are available to market one’s work.”

“You really had a huge effect on me in terms of charting my path as an photographic artist, and for that I am deeply grateful.”

If you have any questions, please e-mail lauren@laurenhenkin.com.

Here is another workshop I will be offering beginning in April. This will be a small, intensive class that you will have to apply to participate in. If you have any questions, please contact me by e-mail at lauren@laurenhenkin.com. To register, go to my website at www.laurenhenkin.com and click on the “Workshops/Events” page. If you scroll down you will see the register button that will take you to Paypal to pay for the class. Thank you!

BUILDING THE PORTFOLIO
Dates: Every other Saturday starting on April 10 for 6 sessions; 7th and 8th sessions on Saturdays July 10th &24th
Time: 10:00 a.m. – 1:00 p.m.
Location: My studio in the Mississippi neighborhood of Portland
Limit: 7 Students
Cost: $300

This intensive course is designed to help you either complete a new body of work or an existing series that you may have trouble finishing, with the goal being to have a completed portfolio of between 15-20 prints. We will spend the first half of each class discussing such topics as developing a concept, image quality, print quality, print size, printing materials, editing, sequencing, general craft, bookmaking, marketing, and writing your project statement; the second half will be devoted to evaluating your progress on the development of the work.

This is not a ‘technical skills’ workshop, although we’ll discuss technical skills as it pertains to making the work stronger. The emphasis is on creating the work itself, and shaping its form so that you will be able to present the portfolio to your chosen audience whether that be a gallery director, collector or the media. You’ll develop both the tangible product—a portfolio—and the ability to explain its importance. We’ll sharpen your ability to critique your own work, as well as others’, and work through the project from conceptualization to final printing.

Admission is by review. A pdf of current or past work will be required for acceptance. To apply, please e-mail me a low resolution pdf with 20 images of recent work, I will be in touch shortly.

In the coming months, I will be offering a few different workshops in my new studio in the Mississippi neighborhood. The first will be an intensive 1-day class on marketing your work. A description is below. To register, please go to my website and click on the “Workshops/Events” page. You will be able to register from there, or you can just e-mail me directly at lauren@laurenhenkin.com. Please let me know if you have any questions as well.

MARKETING YOUR WORK
Date: Saturday, April 3
Time: 10:30 a.m. – 4:30 p.m. (includes 1 hour for lunch)
Limit: 10 Students
Cost: $110

Lauren Henkin will demonstrate how to best market yourself and your work. We’ll start with an evaluation of your work and your marketing successes and challenges to date. We’ll cover tools and specific marketing materials you can use to boost your career and sales of individual artworks. Some of the topics covered will include: defining a target audience, creating the optimal marketing piece, writing query letters, entering juried shows, participating in portfolio review events, attending trade shows, designing and creating self-promotion materials such as web sites and general best practices for presenting your work. This workshop is targeted toward photographers who already have bodies of work they wish to present and who are actively marketing their work.

This will be an opportunity to get feedback on materials you may already be using or preparing to create. You’re encouraged to bring in your current marketing and work samples.

Be on the lookout for future workshops/classes!